Writing
Case studies and teardowns
Two kinds of writing here. Case studies on products I have owned, where the numbers that are mine to share are shared and the rest are not. Teardowns of products I have never worked on, which is where you can see how I think without any of my own context to lean on.
Case studies
Products I owned. Every figure here is movement I drove; the absolute numbers belong to the companies that paid for the work.
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Case study · Delivery platform · uEngage
Owning Flash
A delivery platform with four audiences, and the job of deciding which failures it absorbs quietly
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Case study · The one that did not work · Codeshod Ventures
A model that ran on hours
A skill based matchmaking platform I built, launched and shut down. It grew, and it only ever grew while somebody pushed it.
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Case study · 3D and immersive commerce · Ikarus 3D
Taking the smaller title
A 3D commerce platform across nine e-commerce surfaces, and the first role where economics stopped being something the finance team owned.
Teardowns
Products I have no connection to, analysed from the outside. No internal access, no privileged information. Just the app, the pricing page, and the reasoning.
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Product teardown · Quick commerce · India
Blinkit and the empty shelf
There is no control anywhere in this app for what should happen when a line cannot be picked, and that absence is the most interesting thing in it.
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Product teardown · Bike taxi marketplaces · India
Rapido: the minute after the accept
Rapido’s weakest moment is the minute after a captain accepts, and the accept is not a commitment.
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Product teardown · Intra-city logistics · India
Porter, quoted before the loading starts
Porter declines a service guarantee and names traffic as the reason, and traffic is absent from its own published list of what makes a fare rise.